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Archive for the ‘Celebrity’ Category

The Influence Of Celebrities On The Adult Industry

Wednesday, December 28th, 2011

Whether a person likes to admit it or not celebrities are the frontline soldiers of the modern sexual revolution. An actor or actress may lead the way in the adult entertainment industry but there is no denying the power of a sex charged voice on the radio or a provocatively posted photograph on the internet.

The rapid rise of the internet as a form of commerce can be attributed in no small part to the anonymity involved in being able to find out about the things that your mother and father never wanted you to find out about, specifically the vast array of sex toys that are available for everyday use. Advertising executives recognised in the earliest days of radio and then television that sex will always sell. Unfortunately there is a puritanical side to our culture and while many people secretly may have desired to know more about adult sex toys they were afraid to ask.

With live streaming feeds and sometimes illegally gained private videos even the most refined person can secretly look to see what their favorite celebrity is wearing or perhaps even using in the bedroom. While the use of adult toys can be incredibly entertaining in themselves there can be no doubt about how intensely serious the desired effects can be. In the modern age of instant entertainment and immediate gratification there has probably been no greater impact on the sex toy industry than those items known to have been used by or recommended by persons of celebrity.

Brand name recognition is the key to success in advertising and sales but not so very long ago a person could not even begin to think about picking up the phone, dialling directory enquries and asking the operator where to find a dildo or butt plug. This is no longer the case and all it takes is a simple click of the mouse and the desired search words including the name of a favorite celebrity and you can know what size, shape and color of bra they prefer to buy. The rest will sell itself as any retail merchandiser will tell you that once there is even a hint of a celebrity endorsement people will buy without blinking an eye. Armed with the right search tools a person can even answer the question that is always on everyone’s mind: does that person wear boxers or briefs?

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Could the Adult Industry Benefit from Celebrity Endorsements?

Wednesday, July 13th, 2011

The sex toy industry is booming in sales. It seems to be something that everyone knows about, but is often afraid to talk about. Many are wondering if the sex industry would become more acceptable if it had a celebrity following?

Celebrities have been known to boost sales of millions of products through their endorsements. The question is, would this rule also apply for the sex industry? Adult toys are meant to enhance the love lives of many, but have often been thought of as dirty and not recognized in the public eye as a reputable business. Although used by millions, people are often uncomfortable to mention to others that they use such products.

If a celebrity endorser were to step in and recognize these products as something that people shouldn’t be afraid of in their everyday lives, would this help others to accept it as well? It depends on the celebrities that the industry would choose to represent their products. Such celebrities would have to be a dependable, known by many and well-liked by them. It would have to be someone that is known for promoting respectable products and that is trusted by people as a primary decision maker.

Sex toys are a touchy subject, the celebrity endorsement would have to be done in a respectable fashion that would take the sex industry to another level. It would have to reflect the fact that this celebrity is showing their fans that sex toys are something that they should not be afraid of. This celebrity should be able to convince the public to embrace the industry and see it in a whole new light.

If more celebrities were seen at adult toy events and mingling in the sex industry, it might convince their fans to look further into an industry that is often hidden from the public eye. Often, celebrities have huge followings on social networks. This is another great way for them to endorse the sex industry. By posting messages to their fans on social networks, they can insert links in their messages to direct products or websites. When fans click the links they can be directed to the specific item or website the celebrity is talking about. If the right celebrity endorses the right product, they can have a huge influence on whether or not their fans buy the product.

If the celebrity endorsing the product is disliked, the ramifications can be huge. This is why it is imperative for this person to be well-liked in their community and respected for their opinions, when talking about a subject as touchy as the sex industry.

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